MOCRO73 (M73) is the personal brand of the young entrepreneur from Vienna, Austria. His personal brand is about motivating people to live a healthy lifestyle and helping them develop a certain mindset to achieve their goals. His specialties are fitness & health, motivational content and brand building. The name Mocro73 comes from the slang word „mocro“, which is used as a synonym for „Moroccan“ in the Netherlands, representing his origin and having a great influence on the brand.

Through his personal experience building a streetwear brand from scratch (TEAMBLADI – The Mentality Streetwear Brand) and being heavily involved in the fitness community while promoting a healthy lifestyle, he has gained a lot of experience which he wants to share through his brand „MOCRO73“.

The client needed a unique, yet simple and easily recognizable logo and visual brand identity that would reflect the brand’s values. MOCRO73 stands for health and fitness, an entrepreneurial mentality and motivational content. It has a dynamic touch that I used in my brand identity concept.

Since everything the brand stands for should ultimately lead to a fit but healthy lifestyle combined with an unbeatable mindset, I decided to go with a very edgy, yet sharp and clean logo design. By rotating the letter „M“, rotating the number „3“ and erasing some parts of the number „7“ I managed to achieve a very balanced and symmetrical look. It’s ideal for the message I want to convey and the feelings you should get when looking at the logo.

I also kept the brand’s color scheme very minimalistic yet modern – by keeping the timeless black and white, but adding a very dynamic, bright neon color that alludes to the power behind the whole fitness and entrepreneur lifestyle.